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Why Some Marketers Get Stuck Running A Playbook Like It's 2011 with Chris Walker CEO of Refine Labs
In episode 21, I sat down with Chris Walker, CEO of Refine Labs. During our conversation, we discussed:
- How Chris made his way into the world of marketing— and why he started Refine Labs.
- Why marketers get stuck running a playbook like it's 2011.
- Why measuring attribution & influence can be dangerous.
And much, much more...
Enjoy!