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b'This is Derek Miller, Speaking on Business. Struck is a full-service marketing and creative agency. In its 25-year history, Struck has transformed brands with award-winning work in a variety of industries. Here to tell us more is Pauline Ploquin, president and partner at Struck.\\n\\nPAULINE PLOQUIN\\nStruck helps brands become leaders by creating \\u201cExperience Affinity\\u201d - drawing attention and affection by transforming every touchpoint. Struck\\u2019s local work includes the Snowbird one-star campaign, Westminster College and Altabank\\u2019s rebrands, and the state of Utah\\u2019s Life Elevated and Mighty Five.\\nWe help brands succeed and gain market leadership by reinventing the customer experience. Our work with the Utah Office of Tourism for the past 15 years has been all about creating affinity with Utah. Now, thanks to our brand and ongoing campaign work, Utah is on the map as a top destination. \\nAt Struck, we strive to provide brands with differentiation, customer-centric experiences, and adaptability. Our secret sauce is to dig deep into each unique aspect of a brand and how it connects emotionally with customers. Whether it\\u2019s seamlessly pivoting to remote collaboration during COVID or helping Ballet West drive record donations after their season was cancelled, Struck builds new paths forward where none previously existed.\\nDEREK MILLER\\n\\nWhether it\\u2019s a website, app, or a physical space, Struck is here to ensure brands get the maximum connections they need to be industry leaders. Learn more at struck.com. I\\u2019m Derek Miller with the Salt Lake Chamber, and this is Speaking on Business.\\n\\nOriginally aired: March 12, 2021.'