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This is Derek Miller, Speaking on Business. R&R Partners was founded in Salt Lake City more than 35 years ago and works with Utah’s largest and most respected companies and organizations, including Intermountain Healthcare, the Utah Transit Authority, America First Credit Union, and many more. Kyle Curtis, president of R&R Salt Lake,, is here to give us some insight about advertising during COVID-19. KYLE CURTIS COVID-19 has impacted—and in many cases upended—almost every industry. Because of that, communicating with your customers has never been more important. You need to do more of it during the pandemic, not less. And the way to do that is to stay true to who you are and talk about what’s now most important to people to be relevant during present circumstances. For example, UTA is one of the best transit systems in America. But as an essential service during the pandemic, people want to know how the buses and trains are cleaned and sanitized every night, in addition to how easy and convenient it is to get around town. Many businesses are discovering that to bring customers back, their COVID-19 responsiveness and updated operations are the key to their marketing communications. That’s true with virtually all of R&R’s Partners’ clients, including those outside of Utah, such as SeaWorld and the Las Vegas Convention and Visitor Authority. DEREK MILLER As one of the largest independent ad agencies in America, R&R Partners is relentlessly committed to changing minds, behaviors and lives for the better. I’m Derek Miller with the Salt Lake Chamber, and this is Speaking on Business. Originally Aired: August 31, 2020.