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Published: May 22, 2019, 7:30 a.m.

Imagine this: you make a contribution at work, or you score a big win. What do you do next?

Do you tell people about what you achieved?

Or, do you wait for other people to recognize you and leave your fate in their hands?

This week, we\u2019re chatting with Carla Howard. Carla helps women become more Influential and promotable so they can rise with confidence and grace!

Carla was catalyzed to do this work after she asked her daughter and granddaughter to draw a picture of a leader. She was shocked to see that both of them drew pictures of men.

She knew she had to do something to help women rise to their own potential, and we\u2019re so fortunate to have her here on the podcast this week!

Here\u2019s what you\u2019ll learn about in this episode:

• Personal brand - Knowing your personal brand means knowing who YOU ARE AT YOUR CORE. Knowing your values, strengths, weaknesses, and what you look like when you\u2019re at your best will set you up to create a strong, meaningful personal brand that serves to shout to the world who you are and what you stand for. Self-awareness is a powerful thing!

• Self-promotion - Shudder. I know. This one is TOUGH! Self promotion can just be difficult for us, yet it\u2019s so incredibly important. One of Carla\u2019s genius abilities is to make processes like self-promotion feel systematic and easy. In fact, Carla is offering a free PDF to help you figure out how to self=promote in a way that doesn\u2019t feel so heavy.

• The spotlight effect - We tend to believe that other people are paying more attention to us (our wins AND our losses) than they actually are. This has a huge impact on our behavior! In some cases, we avoid taking a risk because we think other people will watch us fail. Or, we don\u2019t feel the need to self-promote because we think other people see our accomplishments. This is called the spotlight effect. However, when it comes down to it, people aren\u2019t paying attention to us, they\u2019re paying attention to themselves.

Thank you, Carla, for such a powerful conversation!

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