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b'Like every show, Jos\\xe9 and Todd end up roaming the halls like a couple decently dressed zombies. With coffees. And bags. Anyway\\u2026\\nThis time we ran into a really interesting company that found a VERY underserved space for brands. IRL, meaning exactly that\\u200a-\\u200aIn Real Life\\u200a-\\u200ais helping brands of all types find new customers in that gap between retail stores and online. Using emerging channels such as Airbnb, WeWork and Health Clubs, IRL not only makes it possible but super easy for brands to cut through the noise and make their products the centre of attention.\\nSo, next time you stay at an Airbnb, open the fridge, and find a six pack of beer with some promotional materials, it might just be from IRL. Oh, and don\'t forget to drink the beer.\\xa0\\nListen to the episode for more on how they are doing this.\\n\\n--- \\n\\nSend in a voice message: https://podcasters.spotify.com/pod/show/brickdatacast/message\\nSupport this podcast: https://podcasters.spotify.com/pod/show/brickdatacast/support'