Rethinking Your Google Retargeting Strategy

Published: June 11, 2018, 10 a.m.

Most businesses, and especially auto dealers, run retargeting campaigns to keep their brand "top-of-mind" with consumers who visit their website. I have inspected hundreds of retargeting campaigns run by auto dealers in the U.S. and most have a weak ROAS. In this podcast, I will share strategies to improve the effectiveness and relevance of your AdWords retargeting campaigns.