Rethinking Landing Page Choices for Paid Advertising

Published: Jan. 21, 2019, 11 a.m.

Many digital advertising campaigns are using strategies and templates that were first introduced in 2000. Today I challenge listeners to reconsider their landing page choices, especially if they do not have dynamic content generation on their website. What if I told you that for many dealers, the home page is the best place to start a shopper?