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Panic Attack: Understanding Large Swings in Google Bounce Rates
It is not uncommon for an auto dealership manager to panic when they cut over to a new website provider only to see a dramatic change in bounce rate. Whether the bounce rate goes up or down, what dealers need to understand is how bounce rate is calculated and what can impact bounce rates. Bounce rate can be gamed but in this podcast, I give practical advice on how Google Analytics should be configured to monitor website traffic.