How To Improve Your Dealership Lead Handling Process

Published: Feb. 19, 2018, 11 a.m.

Many dealers have too many leads to handle properly but they still want more. Most CRM workflows treat all leads equally, which is a good starting point but this approach is not working at many dealerships. The facts reveal that dealership BDC agents and sales associates waste at least 25% of their time chasing leads that will never respond. Today, I discuss some solutions to handling all sales and service opportunities properly.