Facebook Cuts Ties With Third-Party Data Providers

Published: March 30, 2018, 8:07 p.m.

In this episode, I will discuss Facebook's recent decision to cut ties with third-party data providers in their Partner Program. This decision will have an impact on automotive advertising strategies and bring to light the value of first-party data. This podcast covers the important implications of the Facebook policy change and how dealers will find partners to replace this gap in marketing intelligence.