Dealers Must Kill The Open Sales Floor to Embrace a MRSP

Published: July 16, 2018, 10 a.m.

Dealers must change their showroom processes to meet the needs of today's shopper and to increase net profits. One of the biggest killers to dealership profits and the sustainability of the retail model is the open sales floor.  Dealers must embrace a Managed Retail Sales Process (MRSP) to optimize their Return on Ad Spend (ROAS).