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Confidential computing is a technology that aims to enhance data privacy and security by providing encrypted computation on sensitive data in use and isolating data from apps and other host resources in fenced off enclaves. The concept of confidential computing is gaining popularity, especially in the cloud computing space where sensitive data is commonly stored and processed. However, there are some who view confidential computing as an unnecessary technology and a marketing ploy by cloud providers, aimed at calming customers who are cloud-phobic.

In this Breaking Analysis we revisit the notion of confidential computing and explore whether it\\u2019s just marketing or a key part of a trusted security strategy. To do so we\\u2019ll invite two Google experts to the show. But before we get there let\\u2019s summarize the overall market climate briefly with some ETR data.