Amping it up with Frank Slootman

Published: July 18, 2022, 1 p.m.

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Organizations have considerable room to improve their performance without making expensive changes to their talent, structure or fundamental business model. You don\\u2019t need a slew of consultants to tell you what to do. You already know. What you need is to immediately ratchet up expectations, energy, urgency and intensity. Fight mediocrity every step of the way. Amp it up and the results will follow.\\xa0

This is the fundamental premise of a hard hitting new book written by Frank Slootman, CEO of Snowflake, and published earlier this year. It\\u2019s called, Amp it Up, Leading for Hypergrowth by Raising Expectations, Increasing Urgency and Elevating Intensity.\\xa0

At Snowflake Summit last month, I was invited to interview Frank on stage about his book. I\\u2019ve read it several times and if you haven\\u2019t picked it up, you should. Even if you have read it, in this Breaking Analysis we\\u2019ll dig deeper into the book and share some clarifying insights and unpublished nuances of Frank\\u2019s philosophy. You\\u2019ll hear directly from Slootman himself with excerpts from my one on one conversation with him.\\xa0

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