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BITW 085: Maximizing Your Affiliate Strategy with Orr Shakked of TripAdvisor
Orr Shakked runs the global online marketing team at TripAdvisor. His team is responsible for display advertising, social marketing, direct partnerships, and the affiliate channel. He is a travel industry veteran, and in addition to TripAdvisor, he spent 8 years at Expedia Inc. I had the pleasure of meeting today’s guest at Tbex MN and attending [...]
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