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Published: May 12, 2023, 7 a.m.

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In today\\u2019s episode of the Brains Byte Back podcast, we speak with Adam Lawrence, Co-Founder and CEO of Boom & Bucket, a trusted digital dealer for buying and selling used heavy equipment.\\xa0

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In this episode, Lawrence kicks off by sharing how Boom & Bucket is the largest website for buying and selling used construction equipment online, ranging from tractors to bulldozers to cranes.\\xa0

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He then details how the company got started, when the two co-founders, Aaron and Samir, sold a company to Caterpillar in 2017 and stayed on to help with Cat Digital Labs, the innovation department of Caterpillar.\\xa0

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During this time, Lawrence was running a large payments business which he left in 2020. Lawrence and Samir met, and with Lawrence\'s desire to stay in e-commerce, and Samir\'s insights on using data to better understand the quality of the equipment being sold, the founding team started working on Boom & Bucket.

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Despite the company having only been around for two years, Lawrence shares that they have achieved a lot in this short space of time. He highlights this by pointing out that they have raised a venture round in 2021 and built a team that includes a head of operations and a head of engineering. Boom & Bucket officially launched in February 2022 and since then has become one of the fastest-growing companies of its type.

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Lawrence also shares the backstory behind the name "Boom & Bucket," which Lawrence advocates was chosen from a list of 50 names. The alliteration, as well as the fact that both a boom and a bucket are components of the construction equipment being sold, made it a winning name.\\xa0

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Lawrence claims that they set out to build an iconic logo and brand around the name, with a red, white, and blue color scheme and a simple line drawing of an excavator that evokes movement. He explains that the goal was to build an Americana brand that would still resonate 50 years from now.

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Links \\U0001f517

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Our Guest\\U0001f64b:

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Find out more about Adam Lawrence here (LinkedIn + Twitter) -

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https://www.linkedin.com/in/aslawrence

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https://twitter.com/im_asl?lang=en

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Find out more about Boom & Bucket (website) -

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https://www.boomandbucket.com/

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Watch the \\u201cGorge Video\\u201d Adam references here -\\xa0

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https://www.youtube.com/watch?v=GA8z7f7a2Pk

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Brains Byte Back \\U0001f9e0\\U0001f468\\u200d\\U0001f4bb\\U0001f399\\ufe0f:

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Leave an iTunes review here - https://apple.co/3i60XWu

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Our Sponsor \\U0001f4bb\\u260e\\ufe0f:

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Find out more about our sponsor Publicize here - https://bit.ly/3X6p7SB

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