Podcasts Technology Brains Byte Back Dissecting the Psychological Dynamics Behind Persuasive Tech & Business Ethics

Dissecting the Psychological Dynamics Behind Persuasive Tech & Business Ethics

Published: May 27, 2022, 7 a.m.

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In our modern society, businesses across the globe are taking a stand for ethics and beliefs they believe in, or at least that their customers believe in.

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Sometimes businesses are built around the idea of an ethical principle, such as the famous outdoor clothing brand Patagonia. Or sometimes a company will make headlines for taking a solid stance on a controversial issue, to demonstrate their support for a certain side, such as Nike.

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Now more than ever, business and ethics are two subjects that have never been closer.

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To discuss the modern overlap between the two, we are joined by Nathalie Nahai, the author of Business Unusual and Webs of Influence: The Psychology of Online Persuasion.

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Nahai shares some basic lessons and ideas that underpin the psychological dynamics behind evolving decision-making processes we go through when making purchases. She also explains how she helps people ethically apply behavioral science principles to enhance their platforms, product design, and customer experience.

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Additionally, she shares why she created TheValuesMap.com, a website designed to help users identify, develop, and communicate the psychological values their business represents, alongside what it strives to achieve for its employees, customers, and the wider world.

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And finally, she discusses some of the most exciting stories and guests she has come across while hosting The Hive Podcast and the Tech Weekly podcast for The Guardian.

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