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Ed Cooke will never forget your birthday. As a Grandmaster of Memory, Ed Cooke flexes his memory muscle on the daily. He's won countless competitions, memorised the first few books of Paradise Lost, and spent the majority of the lockdown throwing experimental online parties. On today's Braincare Podcast, Ed Cooke we discuss why we have trouble remembering things, and why memory is the polar opposite of perception. Plus, how to deck out your memory palace with evocative imagery that will make remembering anything a breeze!We talk about:\n\nWhy do we forget people's names?\n\nThe differences between remembering events and detailed lists\n\nDo mnemonics really work?\n\nMemory palaces: why it's still the best technique out there\n\nWhy imagination is fundamental to memory\n\nWhat's Anthony Costa from Blue got to do with the Heights ingredient list?