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The dominance of the desktop browser is over \u2013 the web has become wider. After so long painting in a tiny corner of the canvas, it\u2019s time to broaden our approach.\n\nIt\u2019s understandable that the community is somewhat nervous about the changes ahead. So far, we\u2019ve mostly responded by scratching around for device-specific tips, but this isn\u2019t sustainable or scalable. We should transcend \u201cplatformism\u201d and instead learn to design for diverse contexts, displays, connectivity, and inputs by breaking devices down into first principles. Instead of the defective dichotomy of the \u201cdesktop\u201d and \u201cmobile\u201d web, designers should aim to create great user experiences using the truly fluid nature of the web.\n\nhttp://www.iakonferenz.org/sessions/6