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The American School (Aired May 7, 1947)

One early sponsor had been Adler Shoe Stores, which came close to canceling its account after Morgan started making references to "Old Man Adler" on the air; the chain changed its mind after it was learned business spiked upward, with many new patrons asking to meet Old Man Adler. Morgan had to read an Adler commercial heralding the new fall line of colors; Morgan thought the colors were dreadful, and said he wouldn\'t wear them to a dogfight, but perhaps the listeners would like them. Old Man Adler demanded a retraction on the air. Morgan obliged: "I would wear them to a dogfight." Morgan later recalled with bemusement, "It made him happy." Later, he moved to ABC (formerly the NBC Blue Network) in a half-hour weekly format that allowed Morgan more room to develop and expand his topical, often ad-libbed satires, hitting popular magazines, soap operas, schools, the BBC, baseball, summer resorts, government snooping, and landlords.


THIS EPISODE:


May 7, 1947. ABC network. Sponsored by: Eversharp-Schick. A program dedicated to "The American School" (The Progressive School), The Grammar School. Arnold Stang, Bernard Green and His Orchestra, Charles Irving, Henry Morgan, The Golden Gate Quartet. 30:01. Episode Notes From The Radio Gold Index.