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b'Influencer marketing is big these days, but so too is follower fraud, as people try to game the system to make more money from brands. It\'s a fast-changing business and now we\'re starting to see some tools to fight the fraud. \\n\\nThis past week, I wrote about a white paper from CreatorIQ and Fullscreen about how they\'re spotting possible fakes (Read it here - http://ht.ly/Y50V30lJVnw).\\n\\nI also sat down with James Creech, CEO of Paladin Software. Like CreatorIQ, though with a somewhat different customer focus, Paladin works with brands on influencer deals, and helps them get what they\'ve paid for in sponsorship deals. Give a listen. \\n\\n--- \\n\\nSupport this podcast: https://podcasters.spotify.com/pod/show/davidlbloom/support'