How To Use Your Brand As A Sales Tool

Published: Jan. 18, 2021, 11:30 a.m.

Too many small businesses ignore branding, thinking that their company isn't big enough or that it's just about colors and fonts. Laura Rees walks us through what a brand really means when you're a small business, why it's critical to develop one, and how it can complement and amplify sales efforts. Laura teaches entrepreneurs and small businesses how to use their brand as a powerful sales tool, and as a way to accelerate the sales cycle. Over the past twenty years she's wo