Communication as a tool to fight pandemics

Published: May 12, 2020, 10:05 a.m.

What as the Goddess of Smallpox to do with eradicating this disease in China and India? It turns out: almost everything. These countries with similar epidemiological, socioeconomic, and demographic conditions have experienced strikingly different levels of containment. And that’s because China worked with existing believes and traditions when the officials introduce a new vaccine – and India did not.