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Allen takes a deep dive into the phenomenological perspective and clarifies how it can actually operate as a way to examine watches by performing subjective reports on four watches, a Nomos Club, a vintage Seiko Weekdater, an Aquadive Bathescaphe, and a Moser Streamliner. By looking at how quantum gravitational theorists have shown that time doesn't exist, but is instead a subjective phenomenon - that is: a product of our minds - Allen then explores the fluid ways we perceive time, and how watches affect that perception.