JF3371: Nelson Chu - A New Era in Private Credit: Revolutionizing Real Estate and Beyond

Published: Nov. 27, 2023, 7:55 a.m.

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Ash Patel interviews Nelson Chu, founder and CEO of Percent, a credit marketplace. Chu discusses how Percent, started in 2018, fills gaps left by banks post-financial crisis, offering private credit lending, including in real estate. He explains how Percent caters to non-bank lenders needing to raise money and highlights the increasing demand for private credit due to banking regulations and changes.

Nelson Chu | Real Estate Background

  • Greatest Lesson: "Previously started a company that failed; business is about timing."

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