JF3362: Michael Margarella - Multifamily vs. Self-Storage in 2023

Published: Nov. 18, 2023, 8 a.m.

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Michael Margarella, founder of Next Play Investments, delves into the nuances of commercial real estate investing, shedding light on the intriguing dynamics of the multifamily and self-storage sectors. In this episode, we uncover the evolving trends and opportunities in these markets while gaining essential insights into the strategies and challenges that resonate with commercial real estate investors in 2023.

Key Takeaways:

  • Shifting Market Trends in 2023: Michael discusses how market trends have evolved in the commercial real estate space. In 2021 and 2022, self-storage opportunities seemed abundant, but by 2023, there was a decline in available self-storage opportunities. Multifamily, on the other hand, started to see more appealing opportunities in the latter half of 2023, attracting reasonable sellers. Understanding these market shifts is crucial for investors to adapt their strategies.
  • Direct-to-Seller and Broker Relationships: Michael emphasizes the importance of building strong relationships with both sellers and brokers. He highlights the value of getting direct to sellers and shares his plans to enhance this aspect of his business in the coming years. Additionally, he discusses the significance of being on brokers\' shortlists and fostering connections that make investors top of mind when opportunities arise.
  • The Power of Lean Investing: One valuable lesson from the conversation is the importance of avoiding over-reliance on pro forma assumptions. Michael shares an example where their pro forma projections were heavily dependent on a new building, leading to challenges, delays, and increased costs. This experience highlights the significance of lean investing and relying on existing property fundamentals rather than overly optimistic assumptions.

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Michael Margarella | Real Estate Background

  • Next Play Investments
  • Portfolio:
    • Self-storage facilities (200,000 sq. ft.)
    • Multifamily (~200 units)
  • Based in: New York, New York
  • Say hi to him at:\\xa0
  • Best Ever Book: Rich Dad Poor Dad by Robert Kiyosaki
  • Greatest Lesson: Specific to self-storage, never move forward on a deal that only pencils with the addition of a newly constructed building on the property.

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