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How do you create a unique short-term rental that will attract renters? Rich Somers, founder of FortuneCribs, reveals his strategy for creating \\u201cInstagrammable\\u201d STRs, selecting the right market, and pitching to investors.

Rich Somers | Real Estate Background

• Founder of FortuneCribs, which helps clients buy short-term rentals that they design and manage.
• Managing partner at Pac 3 Capital, a syndication company that buys multifamily and short-term rentals.
• Portfolio: GP of 295 units
• Based in: San Diego, CA
• Say hi to him at:
• www.fortunecribs.com
• www.pac3capital.com
• Instagram: @rich_somers
• Best Ever Book: The E-Myth Revisited: Why Most Small Businesses Don\'t Work and What to Do About It by Michael E. Gerber

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