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Brendan McGurgan is the co-founder of Simple Scaling: an organisation that helps ambitious business leaders to 10x their business through accelerator programs, best-selling books, acclaimed podcasts, and the upcoming ScaleX Summit. He’s also a certified Wim Hof Instructor and self-confessed sauna-junkie. In today's episode we talk about: - His first job picking apples as a boy in Armagh - Why he quit his retail gig over a coke - (And got hired elsewhere an hour later) - What led him to go from feeling “bulletproof” to being humbled - The number one thing that holds business owners back from scaling - How parenting prepares you for entrepreneurship - Why scaling could be Northern Ireland’s superpower - His personal scorecard for life - And how “simple” and “easy” are not the same thing Check it out! https://bestofbelfast.org/stories/brendan-mcgurgan P.S. Click here to get tickets for the ScaleX Summit: https://www.scalexsummit.com/event-details/scalex-summit-2023