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Brendan McGurgan is the co-founder of Simple Scaling: an organisation that helps ambitious business leaders to 10x their business through accelerator programs, best-selling books, acclaimed podcasts, and the upcoming ScaleX Summit.\n\nHe\u2019s also a certified Wim Hof Instructor and self-confessed sauna-junkie. \n\nIn today's episode we talk about:\n\n- His first job picking apples as a boy in Armagh\n- Why he quit his retail gig over a coke\n- (And got hired elsewhere an hour later)\n- What led him to go from feeling \u201cbulletproof\u201d to being humbled\n- The number one thing that holds business owners back from scaling\n- How parenting prepares you for entrepreneurship\n- Why scaling could be Northern Ireland\u2019s superpower\n- His personal scorecard for life\n- And how \u201csimple\u201d and \u201ceasy\u201d are not the same thing\n\nCheck it out!\nhttps://bestofbelfast.org/stories/brendan-mcgurgan\n\nP.S. Click here to get tickets for the ScaleX Summit: https://www.scalexsummit.com/event-details/scalex-summit-2023