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Our mini-series about the internet continues. This week we take a close look at the fundamental business model of the web \\u2013 advertising. In 1993 \\xa0your host was a founding member of an international monkey wrench gang that fought billboards in outer space. He recently ran into one of his old comrades in Midtown-South (Manhattan\\u2019s tech district) and discovered that his side actually lost the war. Ethan Zuckerman, the man who invented the pop up ad, admits that we must rethink the fundamentals of the web, and activist, writer, and filmmaker Astra Taylor questions whether the internet actually benefits independent creators.

The Dislike Club is \\xa0a story-in-progress, it will play out on the podcast over the next few weeks and then culminate December 21 on Radiotonic, from ABC RN\\u2019s Creative Audio Unit.