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b'Would you like to learn how to use your pet business marketing funnels to create your video content? Structured properly you should have several campaigns going for all three stages of your funnel. Awareness campaigns are typically a top of funnel or TOFU activity. Lead generation campaigns are geared more for the Middle of Funnel or MOFU , and your conversion campaigns are the Bottom of Funnel of Bofu.\\n\\nIn all three instances, you can use the offers for all of these campaigns to create videos that will allow you to generate real-world leads for your business.'