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b"Email marketing is something that a lot of business owners have an adverse reaction to. They think they're bothering people, no one opens them, and they don\\u2019t know what to say. Despite being able to batch them and schedule emails, not many choose this path. But why?\\n\\nIn a world where Rover is killing it in the inbox by sending emails to the people on their list at least once a week,\\xa0why can\\u2019t professional pet sitters who can surely be even more effective, intimate, and relevant do this? Today, I want to break it down to show you how I use email marketing and how you can, too."