Episode 16: The Sponsorship of Sports

Published: April 1, 2020, 8 a.m.

Sports: love them or hate them, they're a huge part of the daily lives of many consumers. However, is the game enough for people in this day and age? Join us as we talk to Sports Industry Manager Alan Rownan about the evolution of sporting events and how sponsors are teaming up with leagues and teams to create content across a spectrum of platforms.