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You\u2019ve probably seen the ads for the app Noom. They claim it\u2019s \u201cnot a diet\u201d but Noom is very much immersed in diet culture \u2014 and it is very much a diet.

In this episode of Behind the Binge, I\u2019m taking a deep dive into Noom, some of the \u201cscience\u201d behind it, and the 2 apps they have now; for weight loss and anxiety...

So why am  I talking about diets and weight loss apps?  One of the main reasons I want to dive into this was I received an ad from Noom claiming to help me overcome my anxiety in just 16 weeks\u2026.um WHAT?!
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\nSo, I went undercover to find out the real truth and I\u2019m sharing that with you!

Listen in to learn more: 

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• Noom\u2019s weight loss app and some of the misinformation about their claims. [7:03]
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• Who founded Noom? (not psychologists like they claim) [18:07]
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• Look at the science and research behind their \u201clong term studies\u201d [18:53]
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• How Noom really feels about FAST weight loss. [23:01]
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• Plus much more information about Noom and their new Noom mood app
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• Noom\u2019s research publications: https://web.noom.com/research/publications/
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• Noom's Longest study/Long study:  DOI: 10.1038/srep34563
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• Noom\u2019s emotional impact study: https://doi.org/10.3390/ijerph18126600
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Visit my website: https://makainutrition.com/