Where Are The Millennials? | Guru Live 2016

Published: May 31, 2016, 9:30 a.m.

Today's young audiences engage with content on their own terms, they can take their pick where to consume TV and access it wherever and whenever they want, so how do you engage their scattered attentions? We talk to a range of TV makers trying to attract and retain the audiences who will become the content creators of tomorrow. Featuring: - Sam Barcroft, CEO, Barcroft Media ( Barcroft Wire, Barcroft TV, Bear Grylls Adventure, Preposterous Pets) - Martha Ling, Social Media Manager, BBC Three - Kirsty Hathaway, Head of Branded Content, Refinery 29 - David Flynn, Founder, Youngest Media