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Which company sells the most tires to consumers? Bridgestone? Goodyear? In reality, the biggest tire sellers are companies like Ford and GM. Without tires, vehicles wouldn’t be as valuable.

In this episode of B2B Tech Talk, Alex Madrigal, business development leader at IBM, explains how IBM wants to be the Goodyear to your Ford through IBM’s Embedded Partner Program.

Alex talks about:

-How IBM can provide your company with the tech it needs to deliver its solution to the market

-The advantages of partnering with IBM to go to market

-How companies will succeed in the new world economy

Find out more about Embedded Solution Agreements here and here. You can also email Kevin Fischer at kevin.fischer@ingrammicro.com for more information.

Join the discussion! Follow us on Twitter @IngramTechSol #B2BTechTalk

Sponsored by Ingram Micro Financial Solutions and Ingram Micro Imagine Next

Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. You can also listen on our website.