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b"We're still in the midst of a data explosion. With data, we want to do things smarter, quicker, and more accurately, and working with a company like Snowflake enables us to do so. In this session, Kelly Mungary, Lionsgate director of enterprise data and analytics, details how Lionsgate achieved the \\u201cHoly Grail\\u201d of data analytics \\u2013 easily storing, blending, and analyzing structured and semi-structured data for agile reporting and data science. With modern data warehousing built for the cloud, Lionsgate achieves faster time to market and continues to migrate investment away from traditional, fading platforms. Lionsgate is a leading global entertainment company that generates vast stores of varied data types from sales, research, social media, exit polls, box office activity, and many other channels to better serve its business customers and its fans. Session sponsored by\\xa0Snowflake"