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b'Real-time bidding applications are designed for very high scale and performance. A typical RTB deployment needs to be designed to handle at least a million queries per second with TP99 query processing latency of 25 ms.\\xa0In this session, we feature Bidder-as-a-Service\\u2122 by Beeswax and discover how AWS enables their core technology. We will begin by examining the end to end architecture of a real-time bidder application on AWS.\\xa0Next, we will talk about the\\xa0challenges and best practices for implementing a durable and high-performing system. Finally, we will conclude the talk with some recommendations on minimizing infrastructure cost while operating a RTB platform at a very large scale.'