The Best Solution for Sustainable Mobility - with Brandon Bartneck of FEV

Published: July 5, 2021, 9 a.m.

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Quantum Quote:

\\u201cThe obstacle is the way.\\u201d \\u2013 Ryan Holiday

98% of American\\u2019s daily trips measure less than 50 miles.\\xa0 Do you know that plugging in an electric vehicle into a normal 120V socket overnight can provide 200 miles of range? This means that most of us can wipe out our gasoline consumption and eliminate 40% of our total carbon footprints simply by switching to an electric car.\\xa0

But however you move around - people will still have accidents, either dying or getting injured on their way.\\xa0 And so even a transition to electric vehicles will not by itself create safe travel.

How do we get to safe, sustainable, and equitable mobility solutions in the near future, both for humans\\u2019 sake and the environment? What are the best ways to clean up mobility and provide real solutions for a more sustainable future?

Check out this week\\u2019s AWESome EarthKind Energy podcast, where we interview Brandon Bartneck, the Director of FEV North America\\u2019s New Business Development & Marketing sector.

Brandon Bartneck aims to achieve his personal mission of developing a safer and more sustainable future through his work at FEV and his hosting of \\u201cThe Future of Mobility\\u201d podcast.

FEV is a leading global engineering service provider for sustainable energy and mobility solutions, supporting vehicle and propulsion system engineering in nearly all application segments. Brandon leads marketing activities in North America and helps drive the push into new application sectors and new technology areas.

The Future of Mobility podcast he hosts is a weekly interview-style series highlighting the people and technology helping to develop and implement safe, sustainable, and equitable mobility solutions. His guests include leaders throughout the mobility sector.

Brandon earned his Bachelor\\u2019s Degree in Mechanical Engineering from the University of Michigan, and is now living in the metro-Detroit area with his wife, son, and dog.

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\\xa0SuperNova #1.\\xa0 \\u201cThe importance of firsthand experience and putting yourself out there. When I had identified that spoken communication is a weak spot for me, and because I was so much into sales and marketing that I lost touch with technology and trends, the solution I came up with was starting this podcast which forced me to want to get better at speaking and dive in to these topics.\\u201d

SuperNova #2. \\u201cComing from an engineering background, it\\u2019s not something that is commonly understood that you\\u2019re talking to people who are in business positions and in decision-making positions, but even the potentially clearly black and white rational decisions are influenced by more than just what\\u2019s on the paper.\\u201d

\\xa0SuperNova #3. \\u201cWhen I was playing quarterback. More than just my role, my job is to be a leader and an athlete on the field, not just being a rigid kind of fill in the blocks. When I think about my role now in the space, I certainly have responsibilities in the business space and marketing space, but I need to have an awareness and understanding that first and foremost, I\\u2019m representing myself and the company as someone who is trying to make an impact in this industry.\\u201d

\\xa0Worst Career Moment: \\u201cWe lost the first big opportunity to a competitor.That was a great experience that forced me to reflect and figure out where within my role are the weak spots and where I could improve what I\\u2019m doing. That led to one year of a really intense reflective process.\\u201d \\u2013 Brandon Bartneck

\\xa0Best Advice He\\u2019s Ever Received: \\u201cBe an athlete.\\u201d \\u2013 Brandon Bartneck

Personal Habit that Contributes to Success: \\u201cReviewing and self-reflection; understanding what skills, attributes, perspective etc. required for a given situation scenario and trying to actively pursue and gain those skills.\\u201d \\u2013 Brandon Bartneck

Internet Resource: Seth Godin\\u2019s blog at https://seths.blog/

\\xa0Book Recommendation: Meditations by Marcus Aurelius at https://www.amazon.com/Meditations-Marcus-Aurelius/dp/1503280462

\\xa0Magic Wand: \\u201cChange all the ways that we\\u2019re moving people around, from your vehicle that\\u2019s sitting outside to everything else that is transporting stuff and make it something that\\u2019s not impacting the environment.\\u201d \\u2013 Brandon Bartneck

\\xa0WTF: \\u201cWhen I was living down in South Carolina, we had a hurricane come through which led to me leaving the town for what I call a hurrication up to the hills in South Carolina. I was able to spend some time hiking, watching football, etc. My wife, on the other hand, worked in a hospital as a nurse, so she was not able to leave with us and was in the hospital for 72 hours straight.\\u201d \\u2013 Brandon Bartneck

\\xa0Most Energized About Today: \\u201cI have a five-month old \\u2013 my first child, and it really changes the perception of finding meaning in these problems. I think that really helps to energize and provide a level of purpose because I\\u2019m thinking now beyond my own life and beyond my own impact.\\u201d \\u2013 Brandon Bartneck

Next Step: \\u201cWith FEV, I\\u2019m pretty excited that I have a global key account role, and I\\u2019m actually now transitioning and focusing on non-automotive sectors.\\u201d \\u2013 Brandon Bartneck

\\xa0Parting Advice: \\u201cIf you\\u2019re trying to make an impact on the environment, especially in the mobility space, I urge you to keep an open mind and perspective. Just because something has an engine, it doesn\\u2019t mean that it\\u2019s the worst thing possible.\\u201d \\u2013 Brandon Bartneck

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