Autoline This Week #2430: Electric Pickups Face An Uphill Battle

Published: Nov. 10, 2020, 2 p.m.

Electric pickups are getting big headlines and a lot of media coverage. In just a couple of years there will be at last 9 of them hitting the market. But these pickups are priced and configured in a way that will only appeal to a small segment of truck buyers. Industry veteran Warren Browne explains that these EVs are going to face.