Detroit Drift
Even though it may sound like the next installment in "The Fast & Furious" franchise, this drift refers to what's going on right now in the auto industry in not only Detroit but across the globe. Fresh leaders, closed brands and new marketing plans are just a few of the topics that go into evaluating today's automotive landscape by R.L. Polk, the 140-year-old analytical firm with long-time Detroit roots.
So if anyone knows what's going on with sales trends, market position and brand loyalty -- to name a few -- it's Stephen Polk, Chairman, President and CEO of the company. On this week's special July 4th edition of Autoline Detroit, Mr. Polk joins John McElroy to discuss the latest news on everything from sagging spring sales to the potential plug-in revolution. And joining John on this week's journalist panel are Jeff Green from Bloomberg News and Tom Walsh of the Detroit Free Press.