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Some might call this Digital Retailing
Meet Jon, a Chicagoland auto shopper who in this episode shares his complete story of finding his Lexus GS on eBay listed by a dealer in Florida. Listen to how Jon researched the dealer, built trust, purchased a CarFax, and handled all communication with the dealer via SMS, and signed all the documents electronically. It's a fascinating story that reveals deep insights about today's shopper and a savvy dealer.