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Serving Two Masters: The Conflict for 3rd Party Automotive Listing Sites
Third Party Automotive Listing Sites such as CarGurus and Cars.com take a lot of heat from dealers and industry pundits. Is this heat well-deserved, or are they just an easy target? In this episode, we meet with two auto retail marketers who buy from these providers, and two auto retail consultants who work with dealers on maximizing their advertising budgets. During the session, we gain perspective and insight from multiple angles, and size up the situation from several different points of view. View the original live stream on YouTube.