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ON AIR :: What's wrong with the Auto Shopper Journey?
Despite all the talk and new technology, buying a car today is not drastically different from yesteryears. The reasons why may vary depending on who you talk with, and some believe that today’s website widgets, often referred to as Digital Retailing software, offer car buyers a better experience.Hubert Vester Auto Group COO Christopher Vester doesn’t think so. And he isn’t standing by idly waiting for others to change that. Vester, as you will hear in this podcast wants to “change how the car business works.”