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This week ON AIR welcomes Sherri Riggs from DrivingSales. Sherri has been involved with every part of creating television, from marketing and sales, producing, anchoring and reporting.  She understands the power behind sharing stories and using entertainment to inform and bolster both people’s personal lives as well as their professional passions, and she is bringing her talents to DrivingSales and the Automotive Community. We sat down with Sherri to talk about how companies as divergent as Netflix and Hulu produce their own content to build audience and customers, and how dealers might be able to apply some of these ideas to do the same.