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Can selling OEM parts online help auto retailers achieve 100% absorption rate?
Revenue from new car sales and collision repair is softening and dealers are saddled with the pressure to grow service and parts sales. Finding new revenue channels and maximizing existing ones is critical to hitting 100% absorption in the dealership.
In this episode, we welcome industry experts Ibrahim Mesbah and David Rozek to discuss solutions for achieving profitability in the fixed ops department through establishing an eCommerce presence, specifically by selling parts online, forging wholesale relationships, and best practices to capture the most selling opportunities.
Mesbah is CEO of RevolutionParts and Rozek is an Automotive E-Commerce Specialist.
View the original live stream on YouTube.