How did the Battle of the Bulge Inspire Bass Pro Shops?

Published: Jan. 4, 2023, 9:30 a.m.

b'Johnny Morris, founder and CEO of the ever-present Bass Pro Shops, one of the world\\u2019s largest outdoor retail chains, makes his very first podcast appearance in today\\u2019s episode. New series co-hosts LTG (Ret.) Les Smith and SMA (Ret.) Dan Dailey sit down with Johnny to chat about how his father\\u2019s involvement in WW2\\u2019s Battle of the Bulge inspired him to make veterans and the military a priority for the business (and in life), how a love of fishing (and a mail catalog) led to the company\\u2019s success, and how one patriotic song (and its singer) has also inspired Johnny to give back to the country.\\n\\xa0\\nGuest: Johnny Morris, Bass Pro Shops founder and CEO\\n\\xa0\\nRecommendations for future topics are welcome via email at\\xa0podcast@ausa.org.\\xa0\\n\\xa0\\nDisclaimer:\\nAUSA\\u2019s Army Matters podcast primary purpose is to entertain. The podcast does not constitute advice or services. While guests are invited to listen, listeners please note that you are not being provided professional advice from the podcast or the guests. The views and opinions of our guests do not necessarily reflect the views of AUSA.'