This week on Audience, our host Matt is joined by Chris Brogan of The Backpack Show. Rather than a podcast, he and his co-host Kerry Gorgone live stream a business TV show that goes out on weekdays at 10am ET on Facebook Live, YouTube, Twitter, and more.
Brogan got his start live streaming before it was cool. Before Facebook Live and IGTV were even concepts, he was in front of the camera creating his show. But as Chris says, “you don’t get internet points for being first.”
Instead, what you do get is the ability to add your voice to a conversation. And how Chris sees it, your voice may be the one someone out there is looking for. It was this opportunity that lead him to become a prolific content creator, and this is why we wanted to pick his brain on what podcasters can learn from his craft.
What you get from audio and video formats that you can’t from reading a book is the warmth in someone’s voice. So in today’s episode, we’re covering topics around how to leverage that connection for better promotional strategies, sponsorship deals, and finally conquering the weird feeling you get when selling yourself.