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b'In this episode, Matt is talking to Brendan Hufford about ROI and marketing. He also goes over his background in teaching and marketing and how that led to his SEO course titled, \\u201cSEO for the Rest of Us.\\u201d Today Brendan brings his high energy, enthusiasm, and expertise about SEO, his YouTube channel, and marketing for podcasts. He also talks about community: what it means to be a community member, how to create and cultivate a good community, and the whys of building a community around your brand and podcast.\\nIf you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you\\u2019re enjoying the show please share it with someone who you think would enjoy it as well. If you have a quick moment in this busy holiday season, please leave us a review on iTunes. It is your continued support that will help us continue to help others. Thank you so much!\\xa0\\nToday you\\u2019ll learn about:\\n\\nBrendan\\u2019s background in teaching and marketing\\nWhat is \\u201cSEO for the Rest of Us\\u201d?\\nWhere to go to learn SEO\\nGuest interviews and building the community\\nThe importance of looking at first day downloads\\nThe statistics to look at, to see if listeners are getting value from the show\\nThumbnails and cover art for a podcast\\nRaising awareness for your podcast\\nThe importance of resilience, showing up every day, and the creator\\u2019s spirit\\n\\nResources/Links:\\nSEO for the Rest of Us, website: https://seofortherestofus.org/\\nSEO for the Rest of Us, podcast: https://seofortherestofus.org/podcast-listen/\\nSEO for the Rest of Us, twitter: https://twitter.com/seo4therestofus\\xa0\\nSEO for the Rest of Us, YouTube: https://www.youtube.com/channel/UCMvS-nX0_SZHL7BmACVRgQA/featured\\xa0\\nBrendan Hufford, YouTube: https://www.youtube.com/user/lpflyer88\\xa0\\nJay Acunzo\\u2019s workshop: https://marketingshowrunners.podia.com/'