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b'On this episode of the Audience podcast, Matt talks with fellow podcaster, Bob Dunn from the Do the Woo Podcast. Bob specializes in a specific niche within WordPress, which is what his podcast focuses on as well. That begs the question, \\u201cHow do you niche down in podcasting?\\u201d Today, Bob and Matt talk about niche podcasting and sponsorships, how to get started with sponsorships (when you\\u2019re new and scared), and different types of ad-rolls.\\xa0\\nHow important is creativity in an ad-roll? How do you own a segment? How flexible do you have to be with sponsors? Bob and Matt answer all of these questions and more in today\\u2019s episode of the Audience podcast.\\nIf you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you\\u2019re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.\\nToday you\\u2019ll learn about:\\n\\nBob\\u2019s journey into podcasting and the story behind Do the Woo\\nNiching down in podcasting\\nThe importance of branding in niche podcasting\\xa0\\n\\u201cOwning a segment\\u201d\\nAdvice for how new podcasters can approach possible sponsors\\nBranding through the lens of small creators\\nTransparency with sponsors and listeners\\nHow flexibility and sponsorships go hand-in-hand\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\nDifferent types of ad-rolls\\nLong-term commitments and lengths of sponsorships\\nEquipment opinions and tips\\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0\\n\\nResources/Links:\\nBob Dunn, LinkedIn: https://www.linkedin.com/in/bobwp/\\nBob Dunn, official website:'