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b'This week on Audience we chatted with Eric Nuzum, an expert who started NPR\\u2019s podcasting efforts back in 2005. Eric help found some of NPR\\u2019s most successful shows, has published three best-selling books, and co-founded a podcast production company called Magnificent Noise. \\n\\n\\n\\nRecently, he found time to write and publish his fourth book, Make Noise: A Creator\\u2019s Guide to Podcasting and Great Audio Storytelling. The words of wisdom and exercises on being a better storyteller lead Craig to his position to sit down with Eric to pick his brain. Throughout this interview, they focused on how to conduct a more engaging interview, why DIY podcast networks succeed, the similarities between hobby podcasters and big budget productions, and where podcast advertising is headed in the midst of COVID-19. \\n\\n\\n\\nListen to the full episode now for Eric\\u2019s expert insights on all things podcasting. \\n\\n\\n\\n\\n\\n\\n\\nHow Can Interviewers Create A Good Story?\\n\\n\\n\\nWith Eric\\u2019s experience being the interviewer, interviewee, and producing interview-style podcasts, there\\u2019s no better person to ask about how interviews create good stories. \\n\\n\\n\\nHe points out, when compared to monologue episodes, interviews help people who aren\\u2019t accustomed to telling their own story. Rather than the pressure to grab the mic and figure out their own way forward, the interviewer leads the guest to the questions the audience wants to learn about. But the tough part is the communal lift involved in getting the good story. There\\u2019s more than one stakeholder involved in shaping the narrative so it\\u2019s everyone\\u2019s job to keep the interview\\u2019s focus on the information that\\u2019s most useful to the audience. \\n\\n\\n\\nAnother key to getting a good story is the interview needs to feel natural, organic, and authentic. Podcaster\\u2019s most common hangup is trying to emulate someone else as their interview persona. While trying to mimic another person, you\\u2019re pretending to be an interviewer instead of actually engaging with the guest. Eric\\u2019s tip is to get out of that mindset and get back to being genuinely curious about the person you\\u2019re talking to. An organic, give-and-take conversation will help create a more riveting story arc. \\n\\n\\n\\nEric\\u2019s biggest interview tip: don\\u2019t ask questions you already know the answer to. It leads to inauthentic sound bites and a guest who can\\u2019t wait to end the conversation.\\n\\n\\n\\n\\n\\n\\n\\nFor podcasters without extensive media backgrounds, make creative decisions is difficult. What\\u2019s your advice to people who are intimidated or frustrated by this part of producing a podcast?\\n\\n\\n\\nTo promote his most newest book, Eric is often on the road talking about podcasting. From boardrooms to coffee shops, how to tackle the big creative decisions plagues every podcaster no matter their experience level. \\n\\n\\n\\nEric found both corporate conglomerates and podcast hobbyists struggle with the same frustrations. With so many decisions to make, combined an abundance of available options, every person he\\u2019s encountered is looking for the same information. This should be encouraging for beginners because it means having a big budget or a room full of media professionals doesn\\u2019t guarantee a hit podcas'