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b"Pitching, booking, and being the perfect podcast guest takes persistence and practice. Appearing on different shows is a tried and true method to growing a following, but there's a lot that goes into the process. This week on Audience, we sat down with Kai Davis who is an expert on how to get the most out of podcast guest opportunities.\\n\\n\\xa0\\n\\nDavis been in the industry for over a decade. Through appearing and booking podcast guests, he helps podcasters, business owners, authors, and more achieve their marketing objectives. He's the authority on how to standout from the sea of pitch emails, why your pitches are being ignored, and how to help listeners become customers.\\n\\n\\xa0\\n\\nIn this episode, Craig interviews this professional podcast guest and learns a lot along the way. Listen to the full interview above then read on for our favorite Kai-approved tips.\\n\\n\\xa0\\n\\n\\xa0\\n\\n\\xa0\\n\\nWhat's The Biggest Pain Point Of Finding Podcast Guests?\\n\\n\\xa0\\n\\nFrustration.\\n\\n\\xa0\\n\\nDavis' clients primarily come to him understanding the general pitching process but aren't receiving any bookings. Or worse, no response at all. The time it takes to research, write an email, and find the host's contact information is a commitment. And when that effort doesn't bear any fruit, it is easy toss this strategy aside.\\n\\n\\xa0\\n\\nBut there's a better mindset to approaching podcast guests. Instead of a sprint, it is a marathon. Allocate a set amount of resources you can put towards booking guest appearances. Break it down by categories to keep yourself on track. Categories could include:\\n\\n\\xa0\\n\\n\\nResearching podcasts and finding the right contact information\\nRefining and improving the pitch email\\nFollowing up with potential podcast guest bookings\\nFielding guest requests for your own show\\n\\n\\n\\xa0\\n\\n\\xa0\\n\\n\\xa0\\n\\nWhat's The Most Common Mistake When Pitching Podcast Guests?\\n\\n\\xa0\\n\\nThe primary way to get in touch with a host is via email. No matter if you're pitching yourself or asking someone to appear on your podcast, the request typically follows a pitch template. This pitch is where most podcasters make the biggest mistakes.\\n\\n\\xa0\\n\\nTo fix poorly worded pitches and standout from the crowd, Davis recommends approaching the process with more empathy. So what does empathy in pitch emails look like? It boils down to two main components.\\n\\n\\xa0\\n\\n\\xa0\\n\\n\\xa0\\n\\n\\xa0\\n\\n\\xa0\\n\\n\\xa0\\n\\n\\xa0\\n\\nThe pitch angle\\n\\n\\xa0\\n\\nBeing a guest requires providing value to both the host of the show and their audience. How and why you can provide that value should be the angle of the pitch. Follow these three steps to get started:\\n\\n\\xa0\\n\\n\\nResearch the show's back catalog to find topics or themes that are referenced often. This likely means the host enjoys talking about that subject matter and the audience likes hearing about it.\\nAnalyze how you can improve upon that topic"